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6 Steps To Construct An Exceptional Exhibition Stand

Post On 21-08-2019.

If you have booked your next trade show and it is going to occur after a few months then you should start constructing your exhibition stand. The conventional exhibition stand would not able to represent your products or services effectively, or it can be extremely difficult to install and too expensive to transport.
Good planning is required to build an amazing trade booth just like exhibition stands UK. If you want your next exhibit-building experience to be a success, start by nailing down the answers to the following six questions. 

Once you have an idea of how you would answer these questions, sit down with an exhibit house that can help you build the display that is perfect for your company.

1. What is your goal for the show?

Your exhibit supplier should know what your top exhibiting goals are. Are you trying to sell a product on the floor, identify new prospects, promote a new product or service or are you trying to make sure your brand gains more exposure in your market place? 

Your goals should permeate every aspect of your exhibit, from the booth size, type of display, layout, in-booth activities, and graphic design. A clear goal is the number one step you need to decide when initially planning a new display!

2. What size of booth space do you intend to book in the future?

It is really important to consider booth size. A booth designed for a 20′ x 20′ space can be difficult to downsize for a future 10′ x 10′ space if it's not planned for this downsize. Knowing what kind of space the display has to fill is the starting point for any booth design. 

If you're starting with a 10' x 10' booth space, choose the right system and it will be easier to expand upon in the future. Any future exhibiting plans or significant change in booth size should be discussed in the initial planning. And, you should also do an exhibition stand mockup to avoid any silly mistakes.
3. When is your next event?

Turnaround times vary. A portable display like exhibition stands UK, can be printed and installed in five to seven days. Whereas a 20′ x 20′ Octanorm display can take about six weeks to complete from initial design to final build. Custom-built displays can take 3 to 6 months to build from conceptual design to completion. 

For this reason, it’s a good idea to talk about this turnaround time, to let those who are creating the booth know exactly how much time is available to design and build your new exhibit.

4. How many times will you exhibit each year?

If you only exhibit once a year, a rental display might be the right option for you. If you have a different event to attend every three weeks, you want to make sure your display is portable, shippable, and can be set up / taken down easily.

By their very nature, trade show displays are prone to a lot of wear and tear. Knowing how much your display will have to face will help ensure the right materials are chosen for the job.

5. How long do you expect your setup to take?

Some of our customers are happy to spend a half-hour setting up their portable or modular 10′ x 10′ display. Others think spending 15 minutes on the setup is too much and prefer to use banner stands. What are your expectations? How many people will help you with setup? Do they have exhibit setup experience? 

Or, do you want to skip the manual labor and pay for install & dismantle services? Your expectations really drive the kind of display system that will work best for you. To get the best results as per expectation from your exhibition stand, you should do the trade exhibition stand Mockup.

6. Do you have a budget in mind?

A simple, non-retractable banner stand can be a few hundred dollars whereas a custom 20′ x 20′ modular display can run into tens of thousands. Budget drives the size of the booth, the type of display options available, the materials used and the amount of customization available. 

If you’re reluctant to provide an exact number, or you’re not really sure, at least have a ballpark number available. You may be picturing a custom look with a small budget. 

There are options available such as renting or leasing from exhibition stand builders such as exhibition stand companies UK will save you time and money.

Final Words

Participation in an expo requires a lot of time and money go into your exhibit investment. Purpose of this huge investment is to get high returns and profit. You should carefully build your exhibition stand.

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